Resources
Practical resources to help you prepare a translation project, review your English content and understand the decisions behind effective German-to-English marketing translation.
Explore the templates, checklist and examples below. Each resource is available to read online, with an optional Word download.
Translation Brief Template
Bring together the information your translator needs, from the intended audience and purpose to brand voice, reference materials and practical requirements. Short prompts and examples help you explain what you know and flag anything you’d like to discuss.
Editable Word template available.
German-to-English Hotel Website Checklist
Review whether your English website gives prospective guests a clear and accurate picture of your hotel. Work through room descriptions, practical information and the path to booking, recording anything that needs clarification or linguistic attention.
Editable Word checklist available.
German-to-English Marketing Translation Examples: Key Decisions Explained
Explore fictional examples from hospitality, cosmetics and food and drink. Compare German source texts with English drafts and suggested translations, with annotations explaining how individual choices affect meaning, voice and what customers understand.
Word version available.