Creative Translation Archives - kirstylowtranslation.com

Translation vs Transcreation: What’s the Difference?

If you’re expanding your brand into English-speaking markets, you’ve probably come across both translation and transcreation – and wondered what the difference actually is. At first glance, they may seem similar. After all, both involve converting content from one language into another. But in reality, they serve very different purposes. Understanding the distinction between translation

The Challenges of Marketing Translation – Why It’s Not Just About Words

More Than Words: Understanding Key Marketing Translation Challenges Translation is often seen as a simple process – one word in, one word out. But for brands, especially those who care about effective marketing, this view can lead to content that misses the mark. The real challenge of marketing translation isn’t just linguistic – it’s creative.

What Is Creative Translation? A Comprehensive Guide

Introduction: Beyond Words Creative translation is where linguistic skill meets creative flair. It’s the process of taking a message and reimagining it for a new audience – not just translating the words, but recreating the feeling, voice and intent. Sometimes referred to as transcreation, this form of translation is especially relevant for brands and marketers.