The Challenges of Marketing Translation – Why It’s Not Just About Words
More Than Words: Understanding Key Marketing Translation Challenges Translation is often seen as a simple process – one word in, one word out. But for brands, especially those who care about effective marketing, this view can lead to content that misses the mark. The real challenge of marketing translation isn’t just linguistic – it’s creative.
Read MoreWhat Is Creative Translation? A Comprehensive Guide
Introduction: Beyond Words Creative translation is where linguistic skill meets creative flair. It’s the process of taking a message and reimagining it for a new audience – not just translating the words, but recreating the feeling, voice and intent. Sometimes referred to as transcreation, this form of translation is especially relevant for brands and marketers.
Read More