Why Literal Translation Can Damage Your Brand
Many people assume that the most accurate translation is the most literal one. After all, if every word has been translated correctly, surely the message should stay the same? Unfortunately, that is not always how language works. A literal translation may preserve the basic meaning of a sentence, but still sound awkward, flat or unnatural
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Why Your German Marketing Doesn’t Work in English (and How to Fix It)
Many German companies invest in English content because they want to reach new audiences, attract international customers, and expand into English-speaking markets. Yet the results are often disappointing. The content may be: But it still fails to engage, persuade, or convert. Why? Because successful marketing is about more than language. It’s about communicating in a
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What Makes a Good Marketing Translation?
Many brands assume that a “good” translation is simply one that is accurate. And while accuracy is often essential, it’s only the starting point. When it comes to marketing translations, the goal is not just to transfer meaning. It’s to ensure that your content has the same effect in English as it does in German.
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