Why Literal Translation Can Damage Your Brand
If you have spent time getting your German website just right, you will probably want the English translation to stay close to it. You have chosen your words carefully. Why change them? It depends on what needs to stay the same. A literal translation may preserve the basic meaning of a sentence, but still sound
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Why Your German Marketing Doesn’t Work in English (and How to Fix It)
You’ve invested in an English version of your website, checked the product information and published the copy. Yet enquiries or sales haven’t followed as you’d hoped. The content may be: Even so, readers may struggle to see why your offer is relevant to them or what makes it worth considering. The wording is one thing
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What Makes a Good Marketing Translation?
Your German marketing copy has a voice. The headlines draw readers in, the product descriptions give them reasons to buy, and the wording reflects how you want your business to be seen. When you read the English version, you should be able to recognise that character. Yet a translation can preserve every detail and still
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